Building digital growth and customer trust in financial services

Digital value creation executive | Strategic advisor | CEO/Interim leadership

I help banks, fintechs and wealth platforms scale through digital strategy, AI adoption and customer-centric product execution. From launching MeDirect Netherlands to leading transformation programs at ABN AMRO.

Explore my work

What I do

Proven expertise in digital transformation, product-led growth, and building ventures from concept to scale.

Wealth & investing propositions

Designing investment propositions that balance customer relevance, regulatory alignment and scalable growth. From model portfolios to ESG-focused wealth solutions.

Market entry & scaling

Building go-to-market strategies, local positioning and growth engines for financial brands entering or expanding in new markets.

Digital banking transformation

Helping financial institutions modernize customer journeys, operating models and digital capabilities in complex regulated environments.

Product-led growth

Combining product, data and marketing to drive customer acquisition, engagement and long-term value creation.

AI-enabled operating models

Applying AI to improve decision-making, operational efficiency and customer experience across marketing, onboarding, reporting and servicing.

Customer trust & financial education

Strengthening customer relationships through transparency, accessible financial guidance and digital experiences built around trust.

Insights, speaking & publications

Sharing ideas on digital finance, wealth and customer trust

A selection of talks, articles, interviews and podcasts on digital banking, wealth management, AI, financial education and sustainable value creation.

Leaders in Finance - financial literacy
Podcast

In conversation about financial literacy

A "Leaders in Finance" podcast discussion with Jeroen Broekema about financial literacy, digital banking and careers in the financial industry.

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Visiting Ondernemers Lounge on RTLZ
Video

Speaking about MeDirect and the future of wealth management

Interviewed by Maurice Vollebregt of the RTLZ program "Ondernemers Lounge" about MeDirects market entry and digital wealth management in general.

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Visiting Ondernemers Lounge on RTLZ
Video

Speaking about Modelportfolios and the benefits of investing

Interviewed by Maurice Vollebregt of the RTLZ program "Ondernemers Lounge" about model portfolios and investing strategies.

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Article Techvisor
Article

Article and interview about the survey we did with Kantar

Article about the research we did with Kantar about the retail investor and its user behavior.

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Article Techvisor
Article

Interview by Investment Officer about wealth management

Article about the wealth management solutions in Europe and the changes in the wealth management industry.

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Article thumbnail
Article

Pre-event interview. Reflecting on the Wealth Management

Pre-event interview about wealth management, the role of banks and the financial industry, ESG and data integration.

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Leaders in Finance - financial literacy
Podcast

Reflecting on the Leaders in Finance Future of Wealth event

A "Leaders in Finance" podcast discussion with Jeroen Broekema reflecting on the Leaders in Finance Future of Wealth Event on March 7, 2024.

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Article Techvisor
Article

Article in Emerce about spending patterns with the younger generations

In this article I explain the way younger generations spend their wealth. This based on the research we did with Panel Inzicht.

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Leaders in Finance - financial literacy
Podcast

Round table interview about retail investing and the role of eduction

A "Leaders in Finance" podcast round table discussion lead by Jeroen Broekema about retail investing, the role of education and how the financial industry and government should act.

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Interview by Emerce
Video

Talking about the corporate venture Kendu of ABN AMRO

Interviewed about the launch and introduction of Kendu a corporate venture of ABN AMRO.

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Presentation on the WWVD about the changing role of customer service
Video

Talking about the changing role of customer service

Presentation during the Web Winkel Vakdagen in 2016 about the changing role of customer service within large corporates.

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Professional foundation

Strategic expertise across regulated industries, product development, and organizational scaling

Digital finance Regulated fintech, wealth management, consumer banking
Product Leadership Agile methodologies, customer-centric design, go-to-market
Operations Lean Six Sigma, process optimization, scaleability
Growth strategy B2B & B2C, venture launch, market expansion
AI & data Strategic implementation, decision automation, insight generation
Leadership roles Country Manager, Chief Product Officer, Advisor

Ready to explore possibilities?

Let's discuss how strategic digital transformation and AI integration can unlock new growth for your organization.




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