Digital & AI strategy for high-growth organizations

Chief Value Officer | Strategic Advisor | CEO/Interim Leadership

I build transformative digital ventures and optimize complex business systems. With 15+ years leading digital transformation in regulated finance, I combine strategic vision with hands-on execution to drive measurable value creation, from product innovation to operational scale.

Explore my work

What I do

Proven expertise in digital transformation, product-led growth, and building ventures from concept to scale.

Digital transformation

Leading organizations through complex digital change. From digitizing 250+ processes at ABN AMRO to building MeDirect Netherlands from zero to €100M+ AUM in 6 months.

Product & strategy

Converging product, marketing, data, and customer experience into unified growth strategies. Launching ventures (Kendu: 8k customers in 6 months) and scaling market impact.

Leadership & teams

Building high-performance teams and organizational structures. Advisory in digital strategy, interim/CEO leadership, and strategic positioning for growth-stage organizations.

Professional foundation

Strategic expertise across regulated industries, product development, and organizational scaling

Digital finance Regulated fintech, wealth management, consumer banking
Product Leadership Agile methodologies, customer-centric design, go-to-market
Operations Lean Six Sigma, process optimization, scaleability
Growth strategy B2B & B2C, venture launch, market expansion
AI & data Strategic implementation, decision automation, insight generation
Leadership roles Country Manager, Chief Product Officer, Advisor

Ready to explore possibilities?

Let's discuss how strategic digital transformation and AI integration can unlock new growth for your organization.




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