PROFILE
Combining a strategic vision with a pragmatic approach enables me to really add value to (new) products, businesses and/or teams. I've an agile mindset: In my opinion small, but continuous improvements are really adding value. The faster you try, the earlier you know if you're right (or wrong). These small itterations make it possible to be agile and gradually growing to perfection. I'm at my best when I can inspire on goals and when I can facilitate ownership for all my teammates. 

At the core of my decision making is data. I believe that the data will guide you and a quick scientific approach makes it possible to asses the results. 
LinkedIn profile

SKILLS

Ideation / Problem solver

16

years
Vision

11

years
Scrum / Agile

10

years
Datadriven

10

years
E-Commerce

8

years
Marketing

8

years
Design Thinking

7

years
Lean Startup

7

years

EXPERIENCE

MeDirect
2021 - present
MeDirect Bank is a small European bank with customers all over Europe. MeDirect offers investment and banking services. 
Head of Dutch Retail
Responsible for the introduction of MeDirect in the Netherlands. We’re going to introduce something awesome to Dutch customers. 
ABN AMRO
2015 - 2021
ABN AMRO is the one of the biggest banks in the Netherlands that serves clients in the retail, private banking and corporate banking sectors. 
Head of Digital Impact Team
The Digital Impact Team of ABN AMRO is responsible for the adoption of their digital processes. As part of ABN AMRO’s strategy this team makes sure customers use all digital capabilities of the bank. Team consisted of 4 digital professionals and multiple ad-hoc team members. 
Venture Owner Kendu
Founder of ABN AMRO’s corporate startup Kendu. We’ve built a new proposition and multidisciplinary team from scratch. The Kendu team consists of 20 professionals (internal/external). Create, implement and design vision for Kendu.

Category Manager
Content responsible for the e-commerce team Savings, Investment and Pension. Development of (strategic) solutions for the efficiency and quality of the online presence, digital service and NPS/Customer Effort Score/Success.
ZIGGO
2014 - 2015
Ziggo is the biggest communications company in the Netherlands that makes valuable connections, between people and for people.
Product Owner Digital Service
Responsible for translating the digital service strategy in the best online self-service experience for customers of Ziggo. Development of new, innovative online solutions to increase customer success, customer satisfaction and lowering the amount of calls to the contact center.
BINCKBANK
2009 - 2014
BinckBank is the leading online broker in the Netherlands that offers their clients fast, low-cost access to the leading financial markets around the world.
Business Owner
Responsible for maintaining and optimizing of the online investment platform of BinckBank. Optimizing customer experience; present and implement improvements in the customer journey; implement solutions to reduce business risks. From scratch develop the (native) app of BinckBank and help with the project to migrate customers from SNS to BinckBank for the investment fund platform Binck Fundcoach
Legal Counsel
Responsible for providing legal advice concerning different subjects eg. IT/IP law, bank- and supervisory law, privacy law.
ALEX
2006 - 2009
Alex was the first online broker in the Netherlands, providing execution only, wealth management services and an educational platform, the Alex Academy. Alex was acquired bij BinckBank in 2008
Senior Account Manager
Responsible for sales of Alex Vermogensbank and coaching customers during the onboarding. I was responsible for 6 junior account managers.

PROFESSIONAL CERTIFICATES

Sustainable Business Strategy

Strategy Execution

Developing Emerging Leaders

Professional Agile Leader

PAL-1

Professional Agile Product Owner

PSPO-1

Coaching Leadership

LANGUAGES

Dutch

Native

English

Fluent
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