Country Manager

At MeDirect Netherlands, I led the Dutch market entry and growth strategy, translating existing group capabilities into a locally relevant proposition for the Dutch savings and investment market. My role combined strategy, proposition development, digital growth, operations and regulatory alignment in a highly competitive and regulated environment.

I was responsible for building and scaling the Dutch business across deposits, investments and customer acquisition, while establishing the local brand and customer experience from the ground up. This included developing go-to-market strategies, optimizing digital onboarding and customer journeys, and aligning product, marketing, compliance and operational teams around measurable growth objectives.

In parallel, I contributed to the development of investment propositions, including model portfolio solutions and ESG-focused offerings, balancing customer relevance, scalability and regulatory requirements. The role required a combination of strategic leadership and hands-on execution, with a strong focus on customer trust, transparency and long-term value creation.

Teamlead Digital Service

Development of new, innovative online solutions to increase customer success, customer satisfaction and lowering the amount of calls to the contact center.

Product Owner Digital Service

Responsible for translating the digital service strategy in the best online self-service experience for customers of Ziggo.

Business Owner

Responsible for maintaining and optimizing of the online investment platform of BinckBank.

Chief Strategy Officer Program

Rethinking Global Strategy

Global Business