PORTFOLIO
Kendu
2018 - 2020

Kendu is an app we developed and designed for high potentials, who want to achieve their financial goals. With the Kendu service we wanted to offer a new investment experience with a best in-class personal, tailor made investment strategy in a fun and intuitive way. We offered the customer financial peace of mind so they can live their lives to the max.

Early 2018 I was part in the strategic program to redefine the investment solutions of ABN AMRO. In this program we start envisioning 'Kendu'. Walking-the-walk, I wanted to be part of the team that would create that vision. 

In April 2018 I wasn't only part of the team, I was leading it! A great journey, where we created, maintained and improved Kendu. Unfortunately, in 2020 we had to close down the business.

This experience made me a better person, a better leader. It also opened my eyes even more on the importance of the -MVP mindset- and continuous improvement. Also, on how to attract and keep on board certain (senior) stakeholders within a big organization like ABN AMRO.


E-commerce Investment platform
2016-2017

ABN AMRO is selling investment solutions for a long time through its branches and through highly skilled experts. Unfortunately, this was reflected in the website. Setting up an investment account took on average 30 days and the amount of real paperwork to the customer didn't even fit through their mailbox.


In 2016, with the creation of the 'Digital Bank', ABN AMRO wanted to improve its e-commerce as well. So, we set out to improve the website. First from a content and visual perspective. Increasing the traffic and brand awareness of ABN AMRO's investment solution. We solved the lengthy onboarding funnel as well, reducing it to 10 minutes and no real paperwork. Results: an increase in the number of customers of 500%! and a 'golden bull' for the 'best investment institution'.


My role was to support the team as a consultant, creating their team vision, strategy and helping to improve their work. I also acted as an ambassador for Digital Banking, 'selling' the digital vision and helping stakeholders to define their digital strategy.

Ziggo & UPC Content Migration

2015

The Ziggo customer service portal is there to provide self-service tools for Ziggo customers. In 2015 UPC and Ziggo joined together under the Ziggo-brand. Both websites had to merge into one. Containing the service content of products and devices of both Ziggo and UPC. 

I led the team that merged both customer service websites of UPC and Ziggo into a new portal. We created a portal where legacy and new information was put into new tools and step-by-step-plans. This complex project had a strict deadline. We finished the project on-time and within budget.


My biggest learning in this 'project' was to really make people responsible for their work. We divided the content over multiple colleagues and let them be in charge of the decision making for that specific part of the website. It made the project really efficient.
Binck Fundcoach
2013

BinckBank acquired Fundcoach from SNS. Binck Fundcoach was a proposition that made it very easy to select, buy and sell mutual funds. A fund supermarket, with tools to make decision making for the customer super easy. Fundcoach was a strategic step to accomodate new regulations on mutual funds.

My role in this project was to research the needs of the customer and to translate them together with the overall strategy of BinckBank into a helpful platform. I was also responsible for the fund selection and relations with fund managers and setting up a marketing plan together with the marketing department of BinckBank.
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